What makes Jacksonville a unique draw for visitors is the fact that we are surrounded by water (A fact that was surprising to focus groups). We not only have pristine beaches, we have the majestic St. Johns River running through our city, as well as the lush Intracoastal Waterway. So when it came time for Dalton to develop a new branding campaign for Visit Jacksonville, we knew the lure of water needed to be the central theme. Thus, the Immerse Yourself Here campaign was born. Read more
A couple of weeks ago we had the pleasure of working on a national video and a set of PSAs for the American Heart Association. One of the leading health organizations in the world, we wanted to capture the impact and emotion of the American Heart Associations work over the years. Read more
It is one thing to develop an advertising campaign for a limited edition Ruger rifle that celebrates 100 years of Boy Scouts, but it is a not everyday that we get to design the gun itself. Read more
As everyone who has had one knows, there’s nothing like an Iced Coffee from McDonald’s to get you through your day. Enjoy Dalton’s latest retail effort on behalf of one of America’s favorite brands.
The Dalton Agency is excited to announce we’re doing project work for Mobio, a developer of smart phone apps. Their Mobio app is an identity-based platform that uses 2D QR barcodes to access promotional information, make secure and convenient payments, as well as enable a broad range of other identity based services. Read more
The Dalton Agency is excited to announce its newest client, RedCoach one of the only first-class ground transportation services in the country and the first in the Southeast! Unique to any other coach service, RedCoach competes with airlines, not bus lines, to provide another travel option to regional business travelers. RedCoach provides first-class transportation from Miami to Orlando and Orlando to Atlanta with stops in Fort Lauderdale, Lake Worth, Gainesville and Tallahassee.
By Dave Josserand, Executive Vice President/Chief Strategic Officer
Working for one of the best known brands in the world has been much of what has fueled the growth of the Dalton Agency. Since being awarded the Jacksonville McDonald’s Co-op 13 years ago, Dalton has added the Savannah, Georgia and Orlando, Florida markets and now we’re proud to announce the addition of the Columbia, South Carolina Co-op, which was awarded to Dalton last week. This brings our total to four Co-ops or more than 375 McDonald’s restaurants in three states.
We’re definitely “lovin’ it!” Read more
In 2008 and 2009, a tough economy hit Jacksonville and Jaguar fans hard. For the first time, all but one of the Jacksonville Jaguar 2009 home games were blacked out. Which left many wondering about the future of the franchise, despite a committed ownership. Enter Touchdown Jacksonville and Dalton.
How do you get people to think about all the fish being effected by the Gulf tragedy? And how do you get that message spread around the internet with all the other Gulf stories and noise?
If you live in Florida, you’re always somewhat amused when the national department stores run their back to school ads featuring sweaters and heavy clothes. That might fly in New York in September, but down here it’s still shorts and flip flop season. That’s why Bealls is setting itself apart from the pack by celebrating how Florida goes back to school. Read more