HUSTLER Hollywood is unlike any other erotic store in the nation. Situated steps away from St. Augustine’s Premium Outlets, the new HUSTLER Hollywood store celebrated its Grand Opening on September 5, 2015. Education is our top priority. We’re known for our clear values and openness to different sexual expressions. We’re a part of an empire that was built by Larry Flynt, a legend who fought for free speech at a time of puritanism. The first HUSTLER Hollywood store opened on the world-famous Sunset Strip in 1998 with a mission to adapt the HUSTLER reputation into a sophisticated lifestyle brand. We’ve stuck by that mission ever since. Shop your favorite products in our Saint Augustine store, and get ready to have some real fun.