Each day, hundreds of perspective clients in your target audience are searching for construction related queries on Google, just waiting for answers to their questions.The goal of content marketing is to bring more qualified leads to your site by providing them with valuable information that is relevant to your industry and their needs.Companies that blog at least weekly have been shown to generate over 3x more website traffic than their competitors. Imagine how much 3 times more website visitors could do for your construction marketing efforts?