Marketing 18

Information may not be reliable

The amount you pay for each snap is dictated by a couple of variables. The "cost per click" (condensed to CPC) is dictated by the quality and significance of the advert to the inquiry term being utilized and the pertinence of the page on your site that the potential client land on. These variables add to your generally "quality score". The higher your quality score, the less you pay per click and less you pay per lead into your business.