Longman-Moran Analytics, Inc.

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William T. Moran is Chairman/CEO of Longman-Moran Analytics, Inc. (LoMA), a models and analytic systems and software company specializing in marketing and financial planning and evaluation services.

Prior to founding LoMA with Kenneth A. Longman, now retired, Mr. Moran was Director of Research at Lever Brothers Company, Vice President and Corporate Executive at Young & Rubicam, and Manager of Commercial Research and New Product Development for the Pillsbury Company. While at Young & Rubicam, Mr. Moran developed the High Assay Media Model, one of the earliest computerized optimizer planning systems, and was a member of the Plans Board and Management Representative to a number of accounts.

A recognized expert on marketing resouce allocation techniques, price and promotion analysis and marketing opportunity detection methodology, Mr. Moran was commissioned by McGraw-Hill to write a chapter on "Relating The Product Line to Marketing Needs and Wants" for the 2nd edition of their Handbook of Modern Marketing.

In this chapter Mr. Moran develops important insights to market analysis across several different types of markets- e.g. consumer and business goods and services- which since have found concrete expression in a series of unique LoMA models and analytic systems.

As a result of his extensive original work and leadership in his field Mr. Moran was inducted to the Market Research Hall of Fame and is a recipient of the Advertising Research Foundation's Michael J. Naples Leadership Award. Other awards include election to Sigma Xi Honorary Scientific Fraternity.