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Get Engaged

The Total Engagement Brief features the latest research and insights from Engauge.

Facebook Launches Deals for Places
Purchasing diapers via Facebook .. is this the future?

A former dietary supplement, an unfamiliar brand. This was a challenge. One that involved research. A lot of research. We looked everywhere for consumers who were living life to the fullest. And we found them. To engage them, the brand participated in their lives through cultural experiences and online communities. See them here.

The Home Depot
Why go online only to have the same experience you do in the store? Thats not changing attitudes, just reinforcing them. Relevant information was missing. Empowering education was missing. So we added it. We connected in a way that heightened consumers involvement and invited them into a living extension of the store. Heres how.

NGK Spark Plugs
Talk about a moving target. People this passionate about performance dont spend every second in their garage, so we had to get into their world and invite them into NGKs. Through multiple shared experiences, constant brand interaction and exhaustive consumer education, NGK got people to trust a brand. See how they responded.

To truly participate in consumers lives, Food Lion became a partner, not just a grocery store. The grocer took every opportunity to build trust with family decision makers. Offering relevant information and timely savings benefits helped Food Lion show a genuine effort to offer a better shopping experience. See how they connected.

Some consumers dont like coffee, they like flavored coffee. Once found, this audience received an empowering message: Flavor your world. It was the motivation that generated trial, the reason for a change in attitude and the permission to become a loyalist of a very distinctive brand. In the end, we regained shelf space. See how.

One part small batch bourbon. One part targeted communications. Shake well. This is the recipe that Woodford Reserve used to leverage its craftsmanship and expand its dedicated following. We created the Ultimate Manhattan lifestyle. People attended events. And Woodford Reserve generated buzz and broadened its reach. Learn more.

Georgia had everything for families and businesses except compelling ways to engage them. So we gave the state two. Highly targeted, self-managed and community-centric, our approach made Georgia more relevant. It allowed people to actually see themselves there. And it all started by extending an invitation. Read about it here.