Physicians Choice Hearing & Dizziness Center

Information may not be reliable

PHYSICIANS CHOICE HEARING & DIZZINESS CENTER, with locations in Tampa and Sun City Center, is a regional center of excellence for Audiology services including the diagnosis and treatment of hearing loss, tinnitus, and vestibular disorders. Established in 2002, Physicians Choice Hearing & Dizziness Center is the leading Tampa, Brandon, and Sun City Center provider of advanced hearing aid technology from all major hearing aid manufacturers focusing on positive outcomes prior to collecting payment. Our Doctors of Audiology are Tampa and Sun City Centers hearing aid experts and have been routinely called upon by TV and print media as well as serving as Expert Witnesses in cases involving hearing loss secondary to injury. We also serve as a training site for Doctor of Audiology interns so that our methods remain on the cutting edge of technological and instructional issues related to hearing loss.

Our goal is to treat every patient with courtesy and respect; offer the highest quality of care, professionalism, and products; to appropriately manage disease and ailment; to maximize patient satisfaction; and to hold ourselves to the highest ethical standards.

Geraldine H. in Tampa
“On several occasions when I needed a cleaning on one of my aids, a new tube etc. I’ve always been greeted warmly, quickly, and cheerfully accommodated.”

Cognitive Decline Caused by Auditory and Visual Decline?
Holland (2009) notes that degraded sensory input from eyes and ears, when combined with degraded impulses from the end-organs to the brain and processing demands within the brain all contribute to cognitive decline. She notes that when sensory input is degraded, people need to spend so much effort hearing, that there may not be enough cognitive ability left to process or store information. The author also notes that two factors present in all perceptual situations that likely interact and result in slower processing, decision making, and reactions.
1. Age-related declines in sensory perception (hearing and vision).
2. Age-related declines in central information processing (cognition).
Holland reports that some authors have previously stated the majority of age-related differences in intellectual functions are “related to differences in vision or auditory function.” Among the possible explanations, she reports continual sensory impoverishments from reduced, degraded, and impaired visual and hearing systems gradually reduces the sum-total cognitive stimulation people receive, resulting in a permanent reduction of cognitive function. Further, as people age, they are more likely to expend significant cognitive effort to make sense of peripherally impoverished information, termed “cognitive permeation hypothesis.” Thus, older people use more cognitive resources to process and store information than younger people to compensate for visual and auditory impairment.
For More Information, References, and Recommendations:
Holland CA. (2009) The Relationships Between Sensory and Cognitive Decline in Older Age. ENT & Audiology News. (18)4:94-95.
Comment by Dr. Sims:
“The conclusions reached by this report are well supported by multiple researchers and they clearly indicate how critical it is for people who have hearing loss to wear appropriate hearing aids”.

Monday, May 11th 2009
Today’s hearing aid wearers are often surprised when they learn the price of high-end quality hearing aids but once these prospects discover the importance of quality, reliable performance, natural sound, all-day wearing comfort and the ability to personalize the hearing aids to the hearing needs and preferences of the wearer, the quality quickly takes precedence over price. In fact, first-time hearing aid buyers usually place price at the top of the priority list until a hearing care professional explains how price does affect quality and satisfaction. Today’s hearing aid shoppers want performance, natural hearing, wearing comfort and automated convenience in an affordable package. Oh, and it would also be nice if the hearing aid was smaller than a Buick hub cap for those who want a low-profile (invisible) look. Not everybody wants the world to know they wear hearing aids, so for these consumers, discretion is a top priority.

Starkey S Series™ Hearing Aids from Dr. Jeff Clark and Dr. Scott Sims
Introducing S Series™ with Drive Architecture™ by Starkey, a well known designer and manufacturer of quality hearing aids available from PHYSICIAN’S CHOICE HEARING & DIZZINESS CENTER. With all Starkey hearing aids from PHYSICIAN’S CHOICE HEARING & DIZZINESS CENTER, quality and reliability come standard. No worries there. However, Starkey is also known for innovative hearing solutions, not just quality hearing aids. So it is no surprise this premier company launched the S Series – the latest in real world technology that provides real world performance no matter what your listening environment may be.
Drive Architecture™
Starkey S Series RIC
If you know anything about computer technology, you’re familiar with dual core and quad-core technology. This technology is faster and enables computers to multi-task, performing two or more tasks with equal efficiency. And, in the business realm, dual core computer processors are the standard. Starkey has taken dual core technology and created Drive Architecture. Drive Architecture delivers three times the processing power of previous Starkey hearing aids. Its multi-tasking capability improves hearing in virtually all listening environments.
In an interview with AudiologyOnline, Starkey’s President Jerry Ruzicka had this to say about the S Series™ processing capabilities: “With Drive Architecture, we’ve enhanced the overall platform, so we have more than three times the processing power than we had before to enable high-speed multitasking of signal processing algorithms for better performance. We also have a very powerful integrated circuit, or you could think of it as a very powerful engine. Within the engine, we use a couple of techniques that are rather unique: we have multi-core digital signal processing (DSP) and we have BluWave 2.0. Multi-core DSP means we’ve got multiple DSP engines working in the background. In order to make everything work in concert, we’ve enhanced our BluWave operating system. BluWave 2.0 uses a technique called SMT, simultaneous multi-threading, which allows us to access the multi-core processors to process signals and routines in parallel with one another.”
This level of performance taking hearing aids to the next level in regards to satisfaction and sophistication – they truly are minicomputers working to improve and enhance hearing capabilities of those with hearing loss.
Choose Your Style Of Digital Hearing Aid From Physician’s Choice Hearing & Dizziness Center
Starkey’s S Series also delivers options in the style that best suits your hearing needs and personal preferences.
Starkey S Series CIC
The Receiver-in-Canal (RIC) unit provides discreet power and a long menu of features to improve your listening experience. By utilizing Starkey’s proven feedback technology, Pure Wave Feedback Eliminator, the S Series RIC device is able to achieve levels of gain other RIC devices have not been able to in the past.
The S Series Completely in the Canal (CIC) delivers complete invisibility AND the power to address even moderate hearing loss.
As well as the choice of physical style, you also have a choice of model based on your hearing needs, personal preference and budget. The S Series is available in four models to choose from based on your lifestyle and listening demands: Series 11 – Vibrant, Series 9 – Active, Series 7 – Social and Series 5 – Calm. Each S Series model offers a list of advanced features, with the S Series 11 packing the most advanced features to improve listening for the most “vibrant” lifestyles. So depending upon your cosmetic preferences, hearing loss, lifestyle and listening demands, there is an S Series for you.
Hearing Comfort with Physician’s Choice Hearing & Dizziness Center
Although hearing aids have come a long way in providing quality amplification, they do not replace our natural hearing. But hearing comfort – organic sound quality – is a reality within the Starkey S Series.
By using advanced technologies such as Comfort Control and AudioScape Environments, the S Series hearing aids adapt to the listener’s environment engaging technologies that work to reduce noise and improve listening comfort.
Hearing comfort that doesn’t distract from whatever your activity may be is essential in today’s hearing aids. You’re not “hearing” the device deliver a highly processed sound signal to your ear. You’re just hearing the world around you, whether you’re at a loud roundtable at work or taking a quiet walk through the woods. The S Series delivers listening comfort in each of the models in the series.

Finally, the S Series provides for complete customization to address your specific hearing needs. Example? Well, no two people experience hearing loss in precisely the same manner. Some lose the ability to hear the high notes. Others lose the ability to hear frequencies needed to understand speech.
Working with a hearing professional, your Starkey S Series hearing aids will be tuned to your needs based on testing and real life. After a hearing evaluation is conducted (don’t worry, it doesn’t hurt), the hearing aid practitioner will program the hearing aids using Starkey’s computer-based programming software so your units are tuned to your precise needs.
To ensure an accurate fit, Starkey has developed what is called “Integrated Real-Ear Measurement” which allows the clinician to assess the sound that is being amplified into the ear once the hearing aids have been fit based on the wearer’s hearing loss. Although the hearing aids may appear to be programmed correctly, once fit on the hearing aid wearer’s ear, physical difference such as ear canal length or shape can affect the acoustics of the sound being delivered. The Integrated Real-Ear measurement tool in the S Series allows the clinical to make any further adjustments to ensure the most optimal sound quality for each individual wearer. The Audiologists at PHYSICIAN’S CHOICE HEARING & DIZZINESS CENTER are trained to fit Starkey S hearing aids utilizing these advanced approaches.
Phone Use Made Easy
The S Series makes it easy to simply pick up the phone and begin talking without making manual adjustments due to Automatic Telephone Solution (ATS) technology. With ATS, as soon as the phone is held up to the S Series product the hearing aid automatically detects the telephone and adjusts to the optimal response for telephone use.

Many hearing aid wearers desire the ability to adjust their hearing aids by using a remote control or other accessory; however, utilizing a remote control means one more piece of equipment for the hearing aid wearer to carry around.
The S Series is changing that. Introduced with the S Series, hearing aid wearers can now control the settings of their hearing aids with their touch-tone phone. The T2 remote allows a wearer’s touch-tone phone to become a remote for their hearing aids.
According to Ruzicka, “There are millions of people out there who walk around with cell phones every day, including most if not all people who wear hearing aids. Their cell phones can now be used as a remote control to adjust volume, adjust memory, or power their hearing aids on or off.” This feature does require the hearing professional to program both the hearing aid and phone by using the Starkey programming software.
Experience S Series
Starkey has built its reputation on innovation and client care. The newly-launched S Series will only enhance that well-earned reputation.
Talk to your hearing professional about the Starkey S Series. For many, it’s just what you’re looking for. Starkey hearing aids are available in Tampa, FL and Sun City Center, FL at PHYSICIAN’S CHOICE HEARING & DIZZINESS CENTER.
Source:http://www.healthyhearing.com/articles/38036-starkey-series-hearing-aids

Lyric Hearing Aids Now Available through highly rated Doctors of Audiology in Tampa and Sun City Center Florida
PHYSICIAN’S CHOICE HEARING & DIZZINESS CENTER is pleased to announce that they have become one of the first providers in the country to offer the new, revolutionary Lyric hearing device. Lyric is the world’s first and only 100% invisible extended wear hearing device and has recently been featured on CNN, Fox News, and in the New York Times.
Lyric® is the world’s first and only 100% invisible extended wear hearing device. The device is comfortably placed in the ear canal and is worn 24 hours a day, seven days a week, for up to 4 months. No surgery or anesthesia is required. Unlike many other hearing devices, Lyric is positioned deep inside the ear canal, so it uses your ear’s anatomy to provide exceptional sound. Lyric lets you hear better and live life to the fullest!
Once placed, Lyric is 100% invisible, allowing you to enjoy all the benefits of better hearing without anyone knowing you’re using a hearing
Device. There are no batteries to replace and no repairs to make. Just visit the offices of PHYSICIAN’S CHOICE HEARING & DIZZINESS CENTER as needed to receive new devices with the latest Lyric technology.
Lyric is programmed for your specific hearing needs. You can adjust the settings and volume on your device as needed, as well as turn the device on and off.
Lyric was developed by InSound™ Medical, Inc. The company was founded by ENT physicians, hearing specialists, and engineers from the University of California, San Francisco and Silicon Valley. For more information and to watch a video on how Lyric works, please visit www.lyrichearing.com.

Big News From the Manufacturer of the Worlds Smallest Hearing Aid
Sonic Innovations, manufacturer of high fidelity hearing devices, broke new ground with the release of ION, the world’s smallest hearing aid.
Following that exciting accomplishment, a December 22, 2008 press release indicated that Bose Corporation entered into a patent purchase agreement with Sonic Innovations, Inc to purchase Sonic’s advanced acoustic technology. In the agreement, Sonic Innovations retains the right to use this revolutionary acoustic technology to provide superior listening experiences for their hearing aid users.retains the right to use this revolutionary acoustic technology to provide superior listening experiences for their hearing aid users.

Lyric Hearing – Invisible, Effortless, 24/7
Lyric is the world’s first 100% invisible extended wear hearing device, The device is comfortably placed in the ear canal, no surgery or anesthesia is required. Lyric can be used 24 hours a day, seven days a week, for up to 4 months at a time (individual replacement needs may vary.) Unlike many other hearing aids, Lyric is positioned deep in the ear canal and uses your ear’s anatomy to provide exceptional sound quality. Lyric lets you hear better and live life to the fullest! Lyric is not appropriate for all individuals; make an appointment with us today to determine if Lyric is right for you.
For more information about Lyric, please visit www.lyrichearing.com.

Robert H. in Homosassa, FL
“Hearing again is a wonderful experience. I would like to thank Dr. Sims, his staff and the manufacturer of Oticon Delta 6000. I was treated so special. Everyone made me feel as if my problem was theirs, they did everything to solve my problem. My hearing aids are so comfortable the voices and sound are like the real world, not like being in a tunnel.”
“Dr. Sims, thank you for your patience. I would recommend you very highly”.